The end effect is scalable, iterative and transformative. In this sense, the creation therefore becomes the premise of the effect, and the latter in turn gives rise to subjectivity. The effect acts as a driving force for creative action, and becomes a beacon, questioning or objective allowing the evaluation of discernment.
With this ability to create meaning comes a certain form of vulnerability, loss of control, but also of responsibility. We have the power to regulate affects, to transmit sensations that play out beyond the limits of the tangible. There is therefore a marvelous field of exploration, a limitless visual and sensory struggle between the creator and the viewer.
What is the desired effect, and what will be the effect caused?
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